Captain America The Winter Soldier Essay Example For Students

Captain America: The Winter Soldier Essay Captain America: The Winter Soldier, has been classified as a 12A and is an action-adventure sci-fi film. Being a sequel and having already gained an audience, the producers have decided to stick within the same guidelines as the original, Captain America: The First Avenger, in order for this film to also be classified at a 12A too. I think that this was done as a way to ensure that they did not limit their audiences. The first movie was a success with a gross of $176,636,816 with this classification, therefore by having another film with the same certificate means that they can use similar marketing strategies as they previously had done to attract the same mass audience as well as try to use new ones to target their wider audience. The trailer is appropriate for this certificate as it does not emphasise on the violence, but instead focuses on the aesthetics by using lots of medium shots and quick edits to create a sense of speed and excitement for the audience to engage with the scenes without making them feel sick at the sight of too much blood and gore. Having watched the trailer the conventions reflect the same characteristics as those that appeared in the marvel comics. An example of this is when we see Captain America (CA) continuing to try and keep the public safe and out of trouble in the same way that his character does in the comics. For those who watched the original film/have seen the trailer or have read or seen any of the comics they would expect to see a lot of guns and fighting scenes and violence throughout this movie. So the producer would have to take this into account as by having a film without the violent scenes and without the similar characteristics to the comic would mean that it wouldn’t be what the public are expecting and could have an affect on their gross. Therefore the film would need to be classified at a 12A rating in order to be the correct certificate if the film intends on including lots of action and long fighting sequences as expected by its current and future target audience. The fact that lots of fight scenes will be apparent would mean that this would be a selling point for the young male audience as generally when boys are about 10 and upwards they like to regularly ‘play fight’ and redo fight scenes taken from shows such as ‘WWE’ and ‘Kim Possible’ so they tend to be the people who are most interested in this type of film. Saying that I don’t think the moves shown in the trailer could be easily mimicked, though I doubt this would affect the imagination of the youthful males. I think this film has a wider audience and isnt solely aimed at young boys. I would say that it is aimed at young girls too because of the attractive, Black Widow (BW) character who works with CA to save the day. I believe that their audiences are subjected between a link to how potential audiences can identify with the Blumler and Katz Theory. For this I would say that the reason why this film also targets young girls is because BW is a character that young girls would look up to and want to be like because she appears as someone who is cool and sexy. Whereas young boys would also want to come along to see the film because of her beauty too. A female audience of 19 + may be attracted to this film as it frames women in a different light compared to how women tend to be portrayed in action adventure movies, as the complete damsel in distress. .uaf0392e7adcf6338cec382011bf5df60 , .uaf0392e7adcf6338cec382011bf5df60 .postImageUrl , .uaf0392e7adcf6338cec382011bf5df60 .centered-text-area { min-height: 80px; position: relative; } .uaf0392e7adcf6338cec382011bf5df60 , .uaf0392e7adcf6338cec382011bf5df60:hover , .uaf0392e7adcf6338cec382011bf5df60:visited , .uaf0392e7adcf6338cec382011bf5df60:active { border:0!important; } .uaf0392e7adcf6338cec382011bf5df60 .clearfix:after { content: ""; display: table; clear: both; } .uaf0392e7adcf6338cec382011bf5df60 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uaf0392e7adcf6338cec382011bf5df60:active , .uaf0392e7adcf6338cec382011bf5df60:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uaf0392e7adcf6338cec382011bf5df60 .centered-text-area { width: 100%; position: relative ; } .uaf0392e7adcf6338cec382011bf5df60 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uaf0392e7adcf6338cec382011bf5df60 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uaf0392e7adcf6338cec382011bf5df60 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uaf0392e7adcf6338cec382011bf5df60:hover .ctaButton { background-color: #34495E!important; } .uaf0392e7adcf6338cec382011bf5df60 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uaf0392e7adcf6338cec382011bf5df60 .uaf0392e7adcf6338cec382011bf5df60-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uaf0392e7adcf6338cec382011bf5df60:after { content: ""; display: block; clear: both; } READ: Discussing Jaws EssayBW is played by Scarlett Johansson, who I would say is a significant choice as she is known for being a very attractive woman who when appearing in films never needs to be saved by anyone and this representation is attractive to both men and women, especially when she is wearing a tight catsuit. The character BW would also be used by females as a way to identify themselves with this character and also as a way to socially interact with others to escape from their own personal relationships and admire the romantic relationship between BW and CA. This is a theory known as social and personal identity which is a key concept found by Blumler and Katz. More so, CA himself is a very attractive man who would appeal to females too different from Iron Man and other Marvel characters as he has a clean cut and his characteristics are more moral and he appears more like a gentlemen. Furthermore the film would also be of interest to adults who grew up reading the Marvel comics as it would be as if there childhood is being brought to life. After looking at the trailer (01:12-01:23) you notice that there is only moderate violence and the scenes are quick sharp action cuts as oppose to long bloody intense scenes which make it appropriate for this rating. For all these reasons I would say that classifying the film at a 12A is appropriate because it will be of interest of both male and female audiences of around 10 25. Bibliography: Short Film. Research

Using Powerful Persuasive Essay Samples

Using Powerful Persuasive Essay SamplesYou can use some persuasive essay samples as the basis for your own. That is, just pick a few and modify them to suit your purpose.The online essay or dissertation that you write in college should be worth more than your peers if it comes from a master of a college. At the same time, a superior quality online writing course will include some persuasive essay samples, and it is advisable to learn how to do this. But if you are just starting out, it is recommended that you use your own essay examples to start with.The point is that you will get an idea about what others have been doing in order to learn some of the most persuasive essay samples. If you will read an introduction in one of these, you may well find it to be a motivational tool that will help you learn to use some of the techniques.You may also find it to be a useful part of your online communication course, as there are so many other students who are learning all the same, or you may come across it again, for example when reading articles on various subjects and topics. And you might come across some samples of some persuasive essay samples and that will give you a better idea about what the process is all about.If you want to use a greater number of persuasive essay samples in your own article or dissertation, then you may need to use the online teaching material as your basis. In this case, you might have to make minor changes to those examples, so that they should suit your purpose. Of course, you may also come across some persuasive essay samples that will help you learn to use more words to influence your readers and make them believe that what you are saying is true.The lesson here is that, if you want to be very successful in an online communication course, you will find many persuasive essay examples of various sorts. At the same time, when you are not writing in an online course, you will find that these persuasive essay samples are being used by many people.When you use these persuasive essay examples, you will find that you can improve your writing skills, and by just looking at them, you will be able to learn more about what has worked for others. So the internet can give you an opportunity to study and learn a lot by looking at a few persuasive essay samples. It also gives you an opportunity to share your knowledge with other people.There are of course some people who would prefer to use persuasive essay samples because they would prefer to use something that was actually useful and not just copied word for word from one person to another. That is why they take the approach of making their own persuasive essay samples. They use what works for them, and they are willing to show others how to use the same technique.

Dangers Of Fluoridation Essays - Water Fluoridation, Oral Hygiene

Dangers Of Fluoridation How would you feel if someone came along, and made you take medicine without your knowledge or consent? Saying that this would be beneficial without a notification as to what this was, or any background information on it. How would you feel if politicians in your city have benn adding a corrosive poison into your drinking water? They do this because they believe it will benefit your health in the future? Well believeit or not, this has been happenin in many cities around the country for a long time now. Many people are not aware of the term fluoridation. In the Webster's World Dictionary, Second Edition, one can find the definition of fluoridation as the act of adding fluorides to a water supply to reduce the incidence of tooth decay. Many cities have been adding fluorides to their communities' drinking water. There have been well documented scientifically verified negative side-effects from exposure to fluoride. There is little evidence that fluoridation causes much damage to our bodies. Several studies have found that fluoride inhibits broken bone healing, and contributes to damage from osteoporosis and abnormal collagen formation. Increased hip fractures and osteosclerosis are scientifically associated with water fluoridation. The latest research from France on the hip frature issue that, The risk of hip frature was significantly higher when fluorine concentration was higher than 0.11 mg/L. Girls 15-16 years of age had premature aging of the bones as well as the hardening of the inter osseous membranes, and irregular bone formation. Studies hve confimred a dramatic increase in bone cancer in young males exposed to fluoride during growth of the bones, and a 5% increase in all types of cancers in fluoridated communities. FDA scientists have reported that fluoride inthe drinking water adversely affects fertility rates in women ages 10-49, and increasing fluoride levels. According to two speci alists from the National Instituteof Dental Research, fluoride treatments often cause nausea and vomiting in children, and may cause renal dysfunction. Fluoride is highly toxic, quite aside from any possible tendency to cause or promote cancer. A few grams can kill you. Fluoride has been proven ineffective in reducing tooth decay. A graph by the Health Department from 1930-1990 has shown that there was a decline in cavities prior to fluoridation. Even after fluoridation, the rate of decline was approximately the same. If fluoride was effective, there should havebeen a very noticeable drop in the cavity rate. So there was a 35 year decline of children's cavities without fluoride. THe effects of less acute fluorinepoisoning range from discoloration and pitting of the teeth, which is pretty ironic considering the goal of fluoridation is to promote healthy teeth. The largest US study on fluoridation and tooth decay, US Public Health Service dental records or over 39,000 schoolchildren showed that the decay rate of permanent teeth was virtually the same in fluoridated and nonfluoridated areas. The same results have shown up in other countries such as Canada and New Zealand. With tooth decay rate droppin, the simple fact that tooth decay dropped aftert he addition of fluoride cannot be attributed to that single factor. There are so many proofs that water fluoridation is a health hazard. Should people have to put up with even a slight risk to their drinking water when the benefits of fluoridation are available from voluntary measures, such as toothpaste, mouthwashes and pills? Does the benefit of fluoride, a decreased rate in cavities, excuse tampering with community water supplies? Fluoridation seems like a fraud. We've heard so many facts that fluoride causes more risks to our health than help it. It is impossible to consistently supply any medication through the drinking water. People are very unique in their sensitivity to drugs, adn resent being medicated without their consent. Medical doctors are required by law to share both the good and the bad side of a particular treatment, and then let us make an informed decision. The decision to fluoridate should be no different. Social Issues

Death Penalty for Juveniles

Death Penalty for Juveniles In 2005, he U.S. Supreme Court voted 5-4 to outlaw the death penalty for juveniles who were under the age of 18 at the time of the crimes, calling the execution of children unconstitutionally cruel. Pros Those who favor keeping the death penalty for juveniles make the following arguments: State legislatures should determine whether or not juveniles should be executed for capital crimes, not the courts.Juries should determine the culpability of juveniles on a case-by-case basis, on the nature of the crime and the maturity level of the individual juvenile.In a society, which is experiencing an increase in violence by juveniles, banning the death penalty would remove a much-needed deterrent.What other countries do concerning executing juveniles should not be relevant to the courts consideration of what the United States Constitution demands. Cons Those who oppose the  death penalty for juveniles  make these  arguments:​ Executing children is immoral and uncivilized.Scientific research shows that juveniles are underdeveloped and immature, particularly in the areas of the brain that dictate reason, impulse  control, and decision-making, and therefore should not be held culpable.A high percentage of juveniles on death row have suffered from mental abuse, physical abuse,  sexual abuse, drug addiction, abandonment and severe poverty.The execution of juveniles is expressly forbidden in the International Covenant on Civil and Political Rights, the American Convention on Human Rights,  the Geneva Convention  Relative to the Protection of Civilian Persons in Time of War, and the United Nations Convention on the Rights of the Child.With the exception of Somalia, the United States is the only country in the world that still executes juveniles.

Assignment #3 Essay Example | Topics and Well Written Essays - 250 words - 1

Assignment #3 - Essay Example l and means by which to reproduce. This he named ‘natural selection ‘ or the survival of the fittest.’ The theory proposed that those individuals with the more successful adaptations would be able to get more food, and so would be healthier, live longer, and have more success at reproduction. The scientific world of the time was aware of variation, but the first principle of Darwin’s theory is that individuals vary in their heritable traits, so much so that that no two living beings are exactly similar. He first became aware of this because of his close observations of the various plant and animal species collected by him from the remote Galapagos Islands. He realised that although the species there resembled those from elsewhere they were actually unique to the islands, and in many cases to particular islands. Following the expedition he concluded that the environment affected evolution.. The organisms best suited to particular environment not only survive, but also become more and more sophisticated and specialized. Darwin noticed that variation was a characteristic belonging to all living beings and that through reproduction these traits would continue down the generations, the principle of genetics. He wrote about species adapting to its environment over time, giving it perhaps a genetic advantage over and above competitors, whether of the same species or from a different genus. Such a successful trait would be passed on to off spring. He also became aware that some species did not survive. In 1859 he wrote his famous book ‘ On the Origin of Species’. He wrote:- Thus, from the war of nature, from famine and death, the most exalted object which we are capable of conceiving, namely, the production of the higher animals, directly follows.( Dennet.(1995). p. 64) Darwin also described how, through many millions of years and because of the

The Relationship Between Individuals and Government Research Paper

The Relationship Between Individuals and Government - Research Paper Example The primary question when understanding social contracts is to determine how society governs itself. Locke attributes this to the notion of natural law and says that social norms turn artificial in the midst of a contract. He believes that individuals are guided mainly by natural reasoning and must adhere to certain limitations under the law. However, people are often misguided by their own selfish interests and may break this protocol. Thus, Locke reasons that people require a social contract that is governed by natural law. Social contract and harmony are enforced through a set of public institutions, which enforce law and order according to predefined doctrines besides taking corrective actions in case of aberrations on the part of people or institutions (Morris, 2009). On the other hand, Rousseau adopts a more philosophical approach by including political factors into the social phenomenon. Using concepts like the sovereign state and the rights of people, Rousseau explains that a social contract allows people to place their power and trust with the common will of the state and motivates them to contribute to the latter’s progress as an indivisible component. Thus, the precondition for a social contract is a collective entity that caters to the human, societal and political ambitions of the state (Winfield, 2008). The elements constituting this collective body are the individuals themselves, who exist and thrive under a set of laws proclaimed by the ‘collective’ state.

Globalization Of Culture In Society

Globalization Of Culture In Society Virtually all countries in the world, if not all parts of their territory, and all segments of their society, have now become part of the larger global system in a way. The culture of globalization and globalization of culture strives towards deterritorialization and re-territorialization of political and economic power in the era of borderless world. The concept of global culture is today perceived as a spread of American values, goods and life style. As a matter of fact, the most visible globalization sign seems to be the spread of American hamburgers and Coke in almost every country in the world. As we all know the world became smaller as a result of the increasing development of transportation and information systems, but behavior types, values and attitudes that govern human relations can remain unchanged. Technological innovation leads to business internationalization and individuals from all firms levels become involved in cultural interaction. Firms extending their activities at international level need to communicate in an effective way with foreign clients taking into consideration cultural differences that in many cases are very important. In the past, managers that couldnt handle with culture challenge had the option of focusing on internal markets. At present, a company is obliged to keep up with international competition. In this global business environment, the idea according with culture is not so important is fatal. Cultural differences are often subject of jokes, but culture incompetence can affect million of dollars or euros through wrong negotiations and weak relations with customers. The cultural risk is as real as the political risk in international relations. As John Tomlinson said, in the centre of modern culture there is globalization; in the centre of globalization there are cultural practices. Observers of globalization are increasingly recognizing that globalization is having a significant impact on matters such as local cultures, matters which are less tangible and hard to quantify, but often fraught with intense emotion and controversy. Generally speaking, issues surrounding culture and globalization have received less attention than the debates, which have arisen over globalization and the environment or labor standards. In part this is because cultural issues are more subtle and sensitive, and often more confusing. The concept of global culture is today perceived as a spread of American values, goods and life style. As a matter of fact, the most visible globalization sign seems to be the spread of American hamburgers and Coke in almost every country in the world. Today globalization has the ears of Mickey Mouse, feeds with Big Macs, drinks Coke or Pepsi and works on an IBM laptopà ¢Ã¢â€š ¬Ã‚ ¦ (Th. L. Friedman, 2001). In this context, the international aim of management is that of highlighting the cultural differences between countries and even in the same country between the different regions and then the establishment of some potential opportunities and problems. GLOBALIZATION AND LOCAL CULTURES The globalization of the production and distribution of goods and services brings many advantages for all countries offering them access to products that they would not otherwise have. But the changes brought by globalization affects the interests of some categories of people in some countries or regions. Because foreign products are usually cheaper, local farmers are disadvantaged. Globalization is also increasing international trade in cultural products and services, such as movies, music, and publications. The expansion of trade in cultural products is increasing the exposure of all societies to foreign cultures. And the exposure to foreign cultural goods frequently brings about changes in local cultures, values, and traditions. Although there is no consensus on the consequences of globalization on national cultures, many people believe that a peoples exposure to foreign culture can undermine their own cultural identity. Although we can talk about a globalization of culture, there are also a lot of cultural differences that should be taken into account by managers of multinational corporations if they want to be effective in approaching foreign markets. Culture has many elements but the most important are: language, religion, values and attitudes, habits, education. When you enter on a foreign market you must know very well the language of that country, because otherwise you should lose a lot of money. It is not enough to have a product and sell it, it is necessary to know if the name of the product has a negative meaning in that market. Religion is also essential when you are an international firm, because in Middle East for instance you cant sell pork meat or alcoholic products. The role of woman in business is also linked with religion in this region. That affects management in two ways: the firm cant use women as managers or in other positions in some countries and the role of the woman as a consumer or her influence on consumption process is different. Regarding the values and attitudes of a country, there are some cultures with a strong context like Japan for instance in which there are a lot of fact hard to be understood by other cultures. Firms will gain only if they have a long term approach of Japanese markets. For example, Procter Gamble had a long term perspective on its products and that was an approach in a Japanese style. Starting with the middle of 1970s, the company gained 20% of the market and made the word pampers familiar for Japanese mothers. For these results, the foreign firm has to accept to lose in the first years because the confidence of Japanese people is hard to be gained. Changes in habits and customs should be carefully monitored especially in cases that indicate a limitation of cultural differences between people. McDonalds or Coke phenomenon was successful worldwide but that doesnt mean that the world becomes identical with West countries and this is the case especially with Arabian countries. Understanding the habits of foreign countries is very important in negotiation. All types of communication must be understood in order to negotiate abroad. Americans perceive the lack of action or silence as negative signs. As a result, Japanese negotiators wait for Americans to reduce prices or ameliorate other conditions. Education is also very important in a culture. For instance, local recruitment will be affected by the availability level of experienced and trained stuff. The international manager should be ready to handle with recruitment obstacles. For Japanese culture for example loyalty is very important and employees are seen as members of a large family the corporation. If you produce and sell technology, you must take into account the educational level of the potential consumers. Decisions of product adjusting are often influenced by the way in which the consumers are capable to use the product or the service in a correct way. THE INFLUENCE OF U.S. CORPORATIONS ON LOCAL CULTURES One of the principal concerns about the new globalization of culture that is taking place in the world is that it doesnt lead only to a homogenization of world culture, but also that it largely represents the Americanization of world cultures. The spread of American corporations abroad has various consequences on local cultures, some very visible, and others less obvious. For example, the influence of American companies on other countries cultural identity can be seen with regard to food, which matters on two levels. First, food itself is in many countries an integral aspect of the culture. Second, food restaurants can influence the habits in societies where they operate. The French are proud of having a unique cuisine that reflects their culture, such as crepes and pastries. Because of their pride in their cuisine, some French people are concerned that U.S. restaurant chains crowd out their own products with fast food. Some French people would argue that fast food does not belong to French society and is of lower quality than their own. Moreover, restaurant chains not only affect eating habits, but they also influence the traditions in countries where they are located. Starbucks causes cultural concerns in Italy because of the association that Italians make between coffee and leisurely sidewalk cafes. Coffee in Italy is more than a drink; it is part of the way of life and Italian habits. While in the United States it is common for people to buy takeaway coffee for drinking in the street or office, in Italy people usually prefer to relax and chat with peers while drinking coffee. Coffee shops offer a personal, friendly atmosphere that many Italians believe a large chain could not provide. Similarly, many people would prefer to frequent coffee shops that are each unique, while Starbucks offers a standard formula. Another example can be seen with the introduction of the McDonalds restaurant in China. In the past, it was not considered proper for Chinese children to buy food with their own money, as they were expected to eat what was put in front of them. Because of McDonalds marketing to children, however, kids developed an interest in choosing their own food when going to McDonalds. After some time, it became more of a common practice for children to buy their food with their own money. We notice a phenomenon of McDonaldization in the world. McDonaldization is the process through which the principles of the fast-food restaurant become to dominate more and more sectors in the most countries in the world. This phenomenon affects all aspects of social life, not only the restaurants: education, work, health services, travel, spare time, alimentation, politics, family etc. Some authors sustain that McDonaldization is a process of the cultural imperialism used by the American system to dominate other countries. On the other side there are people sustaining that McDonald systems adjust to local medium. McDonaldization is a transnational phenomenon. There is no doubt that McDonalds adjusts to local conditions, realities and tastes. This adjusting capacity led to the success of the system on international markets. But if it adjusts too much, losing its standard methods, it will lose its identity and that would affect its success. McDonaldization influence the habits of societies as a whole; for example Japanese people didnt eat standing and didnt drink directly from the bottle till the American fast-food chain entered their market. This shows the great cultural impact of McDonalds on the traditions of other countries. Despite the negative effects on local habits we dont have to forget that McDonalds also changed the sanitary conditions in local restaurants and increased the competition, leading to progress. Concerns that globalization leads to a dominance of US customs and values are also present with regard to films and the entertainment industry. This is the case with French films in France, for example. Governments from countries like France have attempted to intervene in the functioning of the market to try to protect their local cultural industries, by taking measures such as restricting the number of foreign films that can be shown. But if a government imposes domestic films, TV shows, or books onto its people, it limits their choice to consume what they prefer. Throughout history, cultures have changed and evolved. Globalization may accelerate cultural change. However, because change is driven by the choice of consumers, the elements of a particular culture will inevitably reflect consumer choice. Although the United States may play a dominant role within the phenomenon of cultural globalization, it is important to keep in mind that this is not an entirely one-way street. Many other countries also contribute to global culture. Just as American popular culture influences foreign countries, other national cultures are influential within the United States. Hollywood is a good example of an industry that integrates elements from more than one culture. Most people would think of Hollywood as something entirely American. However, while Hollywood dominates world cinema, American movies are subject to foreign influence. According to The Economist, one reason for Hollywoods success is that from the earliest days it was open to foreign talent and foreign money. Many American movies are remakes of foreign films (Asian or European movies). Some examples would be Asian horror movies like The Grudge, The Ring, Shutter, The Eye and more other. Many film-making companies, producers, and actors in Hollywood are not even American. Arnold Schwarzenegger is from Austria, and Nicole Kidman grew up in Australia. From this perspective, one may argue that Hollywood is a typically global institution. However, one may also note that actors such as Nicole Kidman and Mel Gibson, upon arriving in Hollywood, were given language lessons to help them lose their foreign accents. Hollywood producers had them do this largely over sensitivity that American audience might perceive them negatively if they appeared to be foreign. So while Hollywood may incorporate many foreign elements into its craft-especially behind the scenes-its public face is distinctly American. GLOBALIZATION VS. ASIAN AND ISLAM VALUES Some government officials in East Asian nations have proclaimed an alternative to the Western cultural model by declaring an adherence to traditional Asian values. Asian values are typically described as embodying the Confucian ideals of respect for authority, hard work and the belief that the community is more important than the individual. This is said to be coupled with a preference for economic, social and cultural rights rather than political rights. Lee Thesis (a Singapore leader Lee Kwan Yew) claims that political freedoms and rights can actually hamper economic growth and development. According to this notion, order and personal and social discipline, rather than political liberty and freedom, are most appropriate for Asian societies. Adherents to this view claim that political freedoms, liberties, and democracy are Western concepts, foreign to their traditions. The controversy over westernization has had major historical implications in the Middle East over the past several decades. Globalization is accelerating some peoples concerns about the infusions of Western values in Islamic countries. The Kingdom of Saudi Arabia has likewise adopted an approach with the motto modernization without westernization. One such example is a Saudi police issue ban on pet dogs and cats. The police have issued a decree banning the sale of the pets, seen as a sign of Western influence. However, in the past decades, owning dogs or cats has become a fashion statement among Saudis. Showing off a Doberman, pit bull or fancy breed of felines has become a status symbol. For conservatives, it smells of imitating Western trends, just like the fast food, shorts, jeans and pop music that have become more common in the kingdom. Many governments around the world have attempted to protect their native cultures by imposing bans on what they declare to be foreign cultural intrusions. For example, with regard to language protection, the Chinese government has attempted to protect the purity of its language by removing the use of foreign words. Authorities in China recently scrutinized the brands and names of over 20,000 western companies, forcing them to change 2,000 to more Chinese-sounding names. But this is not specific only to Asian countries, all the other countries fighting to protect their language. France has attracted the most notoriety for attempting to protect its language from the immigration of foreign words. The French Academy routinely scours the land for invasive words from other languages, most notably English ones. Words such as walkman, talk show, and prime time have been declared unwelcome foreigners, and the government has attempted-with rather limited success-to replace them with French substitutes. This movement demonstrates the extreme sensitivity of cultural issues, and the visceral reaction that many people have to what they perceive to be threats to their traditional ways of life. In an interview that appeared in December 2005 in Asia Pacific Perspectives magazine, the international economist Yonosuke Hara expressed his thoughts about the potential of a dynamic Asian economic model that could serve as a new regional economic system and could prevent the tendency to a global standardization. According to Hara, à ¢Ã¢â€š ¬Ã… ¾the world will never become standardized through globalization. Asian societies have their own complex structures. In XXI-st century, the Asian economic model which is the product of its own history and social structure will continue. It is not necessary to undertake an economic system that alternate between joy and sadness on a profit basis and Asian countries should progress to an economic system valorizing long term profits through the production of goods and their distribution to the entire society. CONCLUSION Efforts to protect local culture from the homogenizing effects of globalization are often tangled with other, sometimes questionable, motives, including economic protectionism and the political suppression of ideas. Because the topic of culture can, almost by definition, include almost every human effort, it is often difficult to draw lines around what are legitimate cultural activities, worthy of special protective measures. Many organizations and groups have been formed at the local, national, and international level that aims to promote the protection of traditional cultures. Some aim to study the matter more deeply so that we may understand more clearly the implications of globalization on culture, and others are already taking on advocacy roles. Globalization critic Jeremy Rifkin has suggested there may be a need to establish a World Cultural Organization to help represent diverse cultures and put cultural protection on an equal footing with the WTO (Rifkin, 2001). Another group, the International Network for Cultural Diversity, has made a similar argument for an institution to ensure that culture is being protected. The INCD has proposed that: Governments must not enter into any agreements that constrain local cultures and the policies that support them. A new international agreement should be created, which can provide a permanent legal foundation for cultural diversity. An informal group of governments that has already been created to try to find solutions to cultural questions is the International Network on Cultural Policy (INCP). The INCP is an international forum through which representatives of member countries can exchange views on emerging cultural policy issues. One of the ways in which the INCP seeks to strengthen cultures is by advocating more cultural exceptions to the global trade rules of the WTO. Forty-five countries are members of the INCP, including Canada, France, China, and the United Kingdom, but not the United States. In the coming years, efforts to protect traditional cultures are likely to play an increasingly prominent role in new trade agreements and within international cooperative ventures. Indeed, a global effort to protect local cultures from globalization would be a somewhat ironic development. But increasingly, local activists are trying to learn how to harness new worldwide forces to cope with the impact of international trends that have cultural effects.