Article Review- What Is the Right Supply Chain for Your...

Article Review- What is the right supply chain for your product? by Marshall L. Fisher What is the right supply chain for your product ? is the question asked by Marshall L. Fisher in his article titled, â€Å"What is the Right Supply Chain for Your Product ?† published in March-April 1997 issue of the Harvard Business Review. Author raises the question stating the fact that new ideas and technology implemented haven’t lead to improved performance. Performance has not become better but rather in at least some cases, has worsened due to costs rocketing to unprecedented levels. Based upon his ten years research on supply chain issues in diverse industries such as food, fashion, apparel and automobiles he devises a framework which will†¦show more content†¦These products usually depend on current fashion and life-style and tend to generate supply headaches because of the uncertain market reaction. Mr. Fischer states that although the distinctions between functional and innovative products are obvious, the fact that some products which are physically the same can be either functional or innovative, is the reason why many companies find it difficult to understand the exact nature of their product. Therefore to optimize the performance of your supply chain, the first thing you have to do, is to think carefully and decide in which category your product belongs. The author continues to describe the ideal strategy for Supply Chains. According to him there are two types of supply chains: efficient and responsive. Efficient chains are applied to functional products and responsive to innovative. Also a supply chain performs two different functions: physical function and market mediation function. Each of these two functions incurs costs. Physical costs are those of production, transportation and inventory storage. Market mediation costs arise when supplies do not match with the demand. Predictable demand of functional products makes physical costs much more crucial than market mediation costs. Stable production rate allows the companies to employ MRP software which organizes and supervises the ordering, production and delivery of supplies. AsShow MoreRelatedArticle Review- What Is the Right Supply Chain for Your Product?1179 Words   |  5 PagesArticle Review- What is the right supply chain for your product? by Marshall L. Fisher What is the right supply chain for your product ? is the question asked by Marshall L. Fisher in his article titled, â€Å"What is the Right Supply Chain for Your Product ?† published in March-April 1997 issue of the Harvard Business Review. Author raises the question stating the fact that new ideas and technology implemented haven’t lead to improved performance. Performance has not become better but rather in atRead MoreReview on Article - What Is the Right Supply Chain for Your Products1505 Words   |  7 PagesWhat Is the Right Supply Chain for Your Product ? Article by Marshall L.Fisher INTRODUCTION †¢ Marshall L.Fisher is the Stephen J.Heyman Professor of Operations and Information Management and co-director of the Fishman-Davidson Center for Service and Operations Management at the University of Pennsylvania’s Wharton School in Philadelphia. †¢ His current research focuses on how to manage the supply of products with hard-to –predict demand. Devising the Ideal Supply-Chain Strategy †¢ According toRead MoreReview on Article - What Is the Right Supply Chain for Your Products1512 Words   |  7 PagesWhat Is the Right Supply Chain for Your Product ? Article by Marshall L.Fisher INTRODUCTION †¢ Marshall L.Fisher is the Stephen J.Heyman Professor of Operations and Information Management and co-director of the Fishman-Davidson Center for Service and Operations Management at the University of Pennsylvania’s Wharton School in Philadelphia. †¢ His current research focuses on how to manage the supply of products with hard-to –predict demand. Devising the Ideal Supply-Chain Strategy †¢ AccordingRead MoreBenefits Of A Supply Chain Management Essay1697 Words   |  7 PagesA supply chain management may be defined as the process involving all the activities like planning, organising, implementing and controlling the cost effective flow of goods from the point of origin to the point of consumption. This involves various other activities which is required to add value to the product along the supply chain like procurement, sourcing and conversion of the products. There are a lot of players involved like the suppliers, manufacturers distributors etc. They have to haveRead MoreAmerican Tool Works2448 Words   |  10 PagesVILLANOVA UNIVERSITY VILLANOVA SCHOOL OF BUSINESS FTE MBA Program CMB 8050 - 001: VIRTUAL SUPPLY CHAIN MANAGEMENT Spring 2010 Dr. Matthew J. Liberatore Phone No.: (610) 519-4390 Office: 3072 Bartley Hall Fax No.: (610) 519- 6566 E-mail address: matthew.liberatore@villanova.edu Class web site: http://www.homepage.villanova.edu/matthew.liberatore/CMB8050 Class schedule: Thursdays 6:00 p.m. – 9:30 p.m. Office hours: Tuesdays and Thursdays 11:00 a.m. – 12:00 p.m., Thursday 5:30 p.m. –Read MoreMKTG 2001 COURSE OUTLINE 2014 2015 SEMESTER 2 12009 Words   |  9 Pagesand tell you. LECTURE SCHEDULE WEEK TOPIC CHAPTERS 1-4 What is Marketing Marketing Basics Philosophies of Marketing Marketing and Society The Marketing Environment Strategic Planning and Marketing Planning The Marketing Management Process The Case Analysis Methodology –see CAVE HILL E-LEARNING 1,2,3 5 Marketing Research 4 6 Market Segmentation, Targeting and Positioning 7 7 Consumer Behaviour 5 8-12 The Marketing Mix – Product, Price, Distribution and Promotion 8,9,10,11,12,14,15,16 * onlyRead MoreImportance Of An Effective Supply Chain Strategy2243 Words   |  9 PagesIMPORTANCE OF AN EFFECTIVE SUPPLY CHAIN STRATEGY Executive Summary Fundamental to any business organisation is the need to have an effective supply chain strategy (Aronsson, Hakan Maria, 2006). This is achieved mainly by how an organisation can develop and implement its supply chain strategy. Development and implementation of these strategies may differ from one institution to another, but the general idea is the same across all organisations (Brewer, Thomas, 2001). This article, therefore, shows theRead MoreProduct Process Matrix3847 Words   |  16 PagesThe product-process matrix, developed by Hayes and Wheelwright in 1979 was designed to show the trade-offs in operations and marketing by linking product plans and process choices. The model is based on traditional trade-offs evident in a single manufacturing facility environment. The product-process matrix has been empirically tested, but improvements in operations flexibility by applying advanced technologies have caused many to question the models continued validity. In recent years, the en vironmentRead MoreHbr Reflection Retail Doesnt Cross Borders1456 Words   |  6 Pages2012 Subject matter: HBR Reflection Retail Doesn’t Cross Borders -Here is why and what to do about it- Reflection The article at hand Retail Doesnt Cross Borders- Heres why and what to do about it written by Marcel Corstjens, the Unilever Chaired Professor of Marketing at Insead, and Rajiv Lal, the Stanley Roth Sr. Professor of Retailing at Harvard Business School, was published in the Havard Business Review of April 2012 on the pages 104-111 and deals with the issues of expanding abroad forRead MoreEssay about Case Study 1706 Words   |  3 Pageshighly paid workers with lower-paid workers did or did not cause Circuit City to perform so poorly. How confident are you in your evaluation? Why? After reviewing the article, one can be confident that the replacement of highly paid workers was what made Circuit City perform poorly, which led to Circuit City closing. One can be confident that high paid skilled workers is what hurt Circuit City due to Best Buy being able to outperform Circuit City with less quality people and lower wages. Highly paid

Dr.Faustus as a Tragedy Relevant to All Times - 1186 Words

Discuss Dr.Faustus as a tragedy relevant to all times. The word tragedy finds its origin in Greek spirit,theory and mythology in the word tragedia. Tragedy tends to bring to mind the thoughts of pity and sympathy. According to Aristotle, the famous Greek philosopher emotions of pity and fear are aroused while watching or listening to a tragedy. Tragedy is a play that represents a central action or plot that is serious and significant. These plays involve a main character that is a normal human being with his share of good and bad characteristics. The protagonist is socially active, intelligent and a learned man. A tragic play entails both verbal and dramatic irony. Dr. Faustus was perhaps the most well written tragedy of its times and†¦show more content†¦One of the main aspects of this play is sin. The wrong choices that are made throughout the play are the reasons for the downfall of a scholarly man like Dr. Faustus. But the greed for more of everything, which is material, leads him to be awfully absorbed in trusting the devil and believing that more knowledge power will give him more happiness. Even when he realizes the folly of his mistakes he decides not to repent and continues to commit sins that are uncalled for. Dr. Faustus then fears his damnation when the time arrives for his contract with the devil to end. Marlowe’s attempt to bring fore a man’s mental makeup is undoubtedly mature and alluring. The wrong beliefs, the unrelenting pride and the arrogance of knowing it all are the pit holes any man digs for himself. Although this play was written centuries ago, it still remains as relevant as ever. There is a very famous old saying, â€Å"Pride always has a fall.† This is not just a quotation but stands true in all life’s situations. We are all creations of the same Creator though our mindsets and capabilities may differ. While some remain good accomplish the zenith, others get carried away in their pride of accomplishments and start considering them infallible. The result therefore is failure. In the history of mankind, each incidence of going against nature and pushing the limits beyond the divine limitations has more often than not resulted in loss and

My Opinion, Folk And Psychology - 1033 Words

In my opinion, folk or â€Å"commonsense† psychology is a useful starting place when one is aiming to determine some truth about the human mind or brain, although its usefulness should not be overestimated, as scientific psychology ought to be given higher precedence. Though folk psychology can be helpful—who knows the human mind better than the minds of regular people?—it should be taken â€Å"with a grain of salt,† as evidenced by â€Å"regular people’s† penchant for misinterpreting their own minds. People often make mistakes or make seemingly contradictory claims when talking about the beliefs and feelings of others, or even of themselves. This approach of starting with folk psychology, but not depending on it exclusively, can also be useful when†¦show more content†¦This concept of pain, however, could possibly be fundamentally flawed, according to Daniel Dennett, in light of a phenomenon known as â€Å"reactive disassociati on†Ã¢â‚¬â€in certain circumstances, such as when they are on morphine, patients report being in terrible pain, though that pain is not unpleasant (Ramsey). Either people are not necessarily always certain of being in pain, as folk psychology says, or the generally accepted concept of pain as unpleasant is wrong. Of course, for practicality’s sake, we still refer to the unpleasant feeling we get when we stub our toes against the door frame as â€Å"pain,† and dare not question people when they wince and cry out that they are in pain.† Thus, folk psychology is a practical starting point, but it may not answer all our questions. Another popular tenet of folk psychology is a belief somewhat similar to the school of thought known as dualism. For many people (especially in the United States), either the physical structure of the brain is separate from one’s mind, or the physical brain is separate from the immaterial soul, which is sometimes interchang eable with the mind. Consciousness, self-awareness, and sometimes even memory are considered immaterial things that all humans have independent of their brains and bodies. This concept seems to make sense, especially when one considers â€Å"qualia,† the internal, subjective component of feeling—what we feel whenever we experience

Analyzing The Yellow Wallpaper By Charlotte Perkins Gilman

Analyzing The Yellow Wallpaper â€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman is a story about a woman who had a nervous breakdown. It’s all started when the narrator s and her husband John rented a nice house that they could afford. The narrator s husband â€Å"ordered† the narrator to pick a nice large, airy room on the top floor for the two of them, although she preferred the smaller, prettier room on the ground floor. The narrator didn’t like the bedroom that her husband picked, she had to obey his order, though because he is a man and a doctor. No the narrator stuck in a bedroom that she doesn’t like with disturbing yellow wallpaper with formless pattern, she describes it as â€Å"revolting.† Her husband orders didn’t stop here, he forced her to stop writing. After being controlled by her husband, she started seeing a woman that is trapped within the wallpaper. Shortly before leaving the home, the narrator started peeling off the wallpaper to free the women inside. The minute her husband arrived in the bedroom, she told him that she is finally free, then she started creeping around which left John unconscious. The central idea of the story is Human are born to be free, no one has the right to slave them, but if they did, they will faint. to show that women in the United States used to be controlled by the male until the late nineteen century. The narrator used symbolism when she described the bedroom:which in her opion look like a nursery. which somblize the way herShow MoreRelatedThe Yellow Wallpaper Enters the Canon1691 Words   |  7 PagesThe Yellow Wallpaper Enters the Canon What I want to see people get rid of... is the idea that home is sacred because the dinner is cooked there. Home is sacred because love and congeniality and companionship are there meaning home is beautiful and blessed because of the love that comes from the home (Gilman). Charlottes great use of detailed words proves that she is a professional when it comes to American gothic writing. Gilman is a master in creating stories that leave the reader completelyRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman2032 Words   |  9 Pagesâ€Å"The Yellow Wallpaper† by Charlotte Perkins Gilman is a poem about women facing unequal marriages, and women not being able to express themselves the way they want too. Charlotte Perkins Gilman was born in 1860, and died in 1935. This poem was written in 1892. When writing this poem, women really had no rights, they were like men’s property. So writing â€Å"The Yellow Wallpaper† during this time era, was quite shocking and altered society at the time. (Charlotte Perkins Gilman and the Feminization ofRead MoreThe Lack of Creativity in the Yellow Wallpaper1199 Words   |  5 Pagesand Isolation in â€Å"The Yellow Wallpaper† In â€Å"The Yellow Wallpaper,† Charlotte Perkins Gilman presents an unnamed woman who gradually spirals into a state of mental psychosis. Gilman sought to bring attention to the unfair treatment of women in the nineteenth century. She uses this story to reveal to the audience that the narrator’s insanity stems from her isolation from society, and her inability to be expressive and creative through writing. Throughout â€Å"The Yellow Wallpaper,† the narrator is lockedRead MoreThe Yellow Wallpaper, By Charlotte Perkins Gilman1271 Words   |  6 PagesCharlotte Perkins Gilman, author of the novel entitled, The Yellow Wallpaper significantly used the aspects of literature such as genre, stance, and register to express the social message concerning the sufferings that women undergo in their daily affairs. However, most of the females do not have control over the challenges that develop in their surroundings. Gilman also uses the book to entertain the society members thus providing relief to the readers. In essence, the author of the novel aboveRead MoreCharlotte Perkins Gilman s The Yellow Wallpaper1861 Words   |  8 Pagesconcern than Charlotte Perkins Gilman’s short story â€Å"The Yellow Wallpaper.† Gilman uses her background filled with her own struggles with mental illness and the oppression she suffered from her husband and 19th century society due to that i llness to illustrate the outcome of a doctor or bystander dismissing the seriousness of the disease. A reader can witness the mental illness and oppression Gilman faced and the consequences of a misdiagnosis through her character Jane in â€Å"The Yellow Wallpaper.† CharlotteRead MoreThe Yellow Wallpaper By Charlotte Perkins Gilman871 Words   |  4 PagesIn 1892, a short story by the name of â€Å"The Yellow Wallpaper† was written by Charlotte Perkins Gilman, a well-known author and feminist of the late 19th century. The story was initially inspired by her personal experiences and the actions that followed after. Although the story was correlated to actual events, many of the scenes described in â€Å"The Yellow Wallpaper† prove to be exaggerated in comparison to the author’s experience. Similarly, the author and narrator of the story (who goes by no name)Read MoreAnalysis of Charlotte Gilmans The Yellow Wallpaper969 Words   |  4 PagesYellow Wallpaper Annotated Bibliography Frye, C.B. Using Literature in Health Care: Reflections on The Yellow Wallpaper. The Annals of Pharmacotherapy. (32: 7). 1998. 829.33. Print. Most people who wrote about The Yellow Wallpaper do so from the perspective of a literary scholar. This however is written by someone in the health care field. C.B. Frye says that fiction can impact the larger world; in this case it impacted mental health and the work of Gillmans doctor, S Weir Mitchell. AlthoughRead MoreThe Yellow Wallpaper Analysis Essay1268 Words   |  6 Pagesâ€Å"The Yellow Wallpaper† a short story about a mentally ill women,written by Charlotte Perkins Gilman at age 32, in 1892 is a story with a hidden meaning and many truths. Charlotte Perkins Gilman coincidentally also had a mental illness and developed cancer leading her to kill herself in the sixties. The story begins with Jane, the mentally ill woman who feels a bit distressed, and although both of the well respected men in her life are physicians she is put simply on a â€Å"rest cure†. This rest cureRead MoreCritical Analysis Of Th e Yellow Wallpaper1511 Words   |  7 Pagestime period. One of these writers was Charlotte Perkins Gilman. Her work, â€Å"The Yellow Wallpaper†, addresses the reality of gender status and roles and the treatment of psychological disorders during the nineteenth century. When explicating her work through a psychological perspective, it is clear to see how Gilman uses setting, symbolism, and personification to portray a realistic view of a woman with a psychological disorder and her treatment. Charlotte Gilman applies her own experiences with herRead MoreThe Yellow Wallpaper : Mental Illness And Oppression2052 Words   |  9 PagesOn Mental Illness and Oppression in Gilman’s â€Å"The Yellow Wallpaper† Mental illness is a pressing condition that requires a doctor’s acceptance and understanding to be treated. One must respect the disorder and be aware of its side effects and characteristics in order to comprehend what is happening to the affected individual. In today’s society, most people are accepting of people’s handicaps and take into consideration their limits, but in the late 19th and early 20th centuries, people were unaccepting

How to Write an Analytical Essay Free Essays

1In the first paragraph really explain what it is about. Ads by Google Technical Writing ToolsTechnical Communicators Resource. TCS 2 Includes FrameMaker, RoboHelp www. We will write a custom essay sample on How to Write an Analytical Essay or any similar topic only for you Order Now Adobe. com 2Start to plot out what you want to write. Do this underneath your introduction. 3Come up with a main idea for each paragraph. Explain your main idea; maybe throw in a quote that will help to explain it in better detail. 4Back up your ideas with examples. If you’re writing a descriptive essay, consider a personal example. Otherwise, find an objective example to support your analysis. 5Follow these procedures for each paragraph that you need to write. 6State your conclusion. Restate your introduction and leave the readers thinking. Make your conclusion something very brief and to the point that anyone could read. Ads by Google Resume Writing ResultsJob-Winning Resume Writing Services Personalized High Quality Resumes resumes. FINS. com Company brochuresYoung Zeck Image Communications creates high-impact brochures www. youngzeck. com dit TipsBeginnings and endings are good places to use quotes, metaphors, and repetition, for effect, because introductions and conclusions should not have any details or in-depth analysis; that is what your body paragraphs are there for. Ads by Google Paper RaterFree Online Grammar Check, Writing Analysis, and More www. PaperRater. com If you are writing a formal analysis or critique, then avoid using colloquial writing. Though informal language may bring some color to a p aper, you do not want to risk weakening your argument by influencing it with verbal slang. Ask yourself â€Å"What am I trying to prove? † The answer should be in your thesis. If not, go back and fix it. edit WarningsAvoid making your essay too tacky by using too few quotations. Remember that you want to incorporate others’ ideas, too. Don’t try to add useless sentences to make an analytical essay longer; it is better to leave it short and to the point. Make each sentence count. edit Things You’ll NeedPaper Pen/pencil Spell checker (if using a computer) Thesaurus Microsoft Word (if using a computer) Articles for You to Write How to cite How to Write an Analytical Essay, Essay examples

Clarities Essay Example For Students

Clarities Essay The Clarities I choose the word clarity for this OED Essay. It seemed to fit rather well and piqued my interest as well. After reading the poem, I began to wonder what different meanings there were for this word. The author could have intended a less obvious meaning for the word clarities. So I decided to look it up. There were several definitions listed. One of which was brightness, lustre, brilliancy, splendour. I thought this definition was really interesting, because it wasnt the one I thought of orginally, and yet it was still the first one listed. It also was interesting because, considering what the poem is about, it adds a new light or tone to the poem. It adds a new way to describe love. It says how brilliant love is. This is also interesting because most historically this was the accepted definition of this word. Over the years the word must have changed meanings slightly. In that time the word was also used to mean clear, as in: the water is clear. Only more recently was it seen as clear meaning: clearness of thinking. This definition of this word became obsolete in the sixteenth century. The word than came to its present spelling. This spelling almost became obsolete in the seventeenth century, but was revived more recently. Other definitions of clarity have been light in the literal sense. Clarity was used briefly around the 1650s to mean light referring to the sun. Another definition was glory and divine lustre. This definition was more permanent. It was used from the 1300s through the 1600s. This definition however has not been used in recent times. There also was one other definition other than the one accepted today. This definition was illustrious quality; lustre of renown. This is also an interesting definition to apply to this poem. The thought of love as being renown sheds new light. If one were to go through this poem with that definition in mind it would probably turn out to be a very different poem. The last and final definition is the one that still stands today. Clearness is now what we uses clarity to mean. We can use it to mean clarity of mind or clarity can involve seeing something. This definition of this word has been in use since the early 1600s and it still holds today. This is the longest standing use of this word. It will be interesting to see if this word continues to change meaning.

Captain America The Winter Soldier Essay Example For Students

Captain America: The Winter Soldier Essay Captain America: The Winter Soldier, has been classified as a 12A and is an action-adventure sci-fi film. Being a sequel and having already gained an audience, the producers have decided to stick within the same guidelines as the original, Captain America: The First Avenger, in order for this film to also be classified at a 12A too. I think that this was done as a way to ensure that they did not limit their audiences. The first movie was a success with a gross of $176,636,816 with this classification, therefore by having another film with the same certificate means that they can use similar marketing strategies as they previously had done to attract the same mass audience as well as try to use new ones to target their wider audience. The trailer is appropriate for this certificate as it does not emphasise on the violence, but instead focuses on the aesthetics by using lots of medium shots and quick edits to create a sense of speed and excitement for the audience to engage with the scenes without making them feel sick at the sight of too much blood and gore. Having watched the trailer the conventions reflect the same characteristics as those that appeared in the marvel comics. An example of this is when we see Captain America (CA) continuing to try and keep the public safe and out of trouble in the same way that his character does in the comics. For those who watched the original film/have seen the trailer or have read or seen any of the comics they would expect to see a lot of guns and fighting scenes and violence throughout this movie. So the producer would have to take this into account as by having a film without the violent scenes and without the similar characteristics to the comic would mean that it wouldn’t be what the public are expecting and could have an affect on their gross. Therefore the film would need to be classified at a 12A rating in order to be the correct certificate if the film intends on including lots of action and long fighting sequences as expected by its current and future target audience. The fact that lots of fight scenes will be apparent would mean that this would be a selling point for the young male audience as generally when boys are about 10 and upwards they like to regularly ‘play fight’ and redo fight scenes taken from shows such as ‘WWE’ and ‘Kim Possible’ so they tend to be the people who are most interested in this type of film. Saying that I don’t think the moves shown in the trailer could be easily mimicked, though I doubt this would affect the imagination of the youthful males. I think this film has a wider audience and isnt solely aimed at young boys. I would say that it is aimed at young girls too because of the attractive, Black Widow (BW) character who works with CA to save the day. I believe that their audiences are subjected between a link to how potential audiences can identify with the Blumler and Katz Theory. For this I would say that the reason why this film also targets young girls is because BW is a character that young girls would look up to and want to be like because she appears as someone who is cool and sexy. Whereas young boys would also want to come along to see the film because of her beauty too. A female audience of 19 + may be attracted to this film as it frames women in a different light compared to how women tend to be portrayed in action adventure movies, as the complete damsel in distress. .uaf0392e7adcf6338cec382011bf5df60 , .uaf0392e7adcf6338cec382011bf5df60 .postImageUrl , .uaf0392e7adcf6338cec382011bf5df60 .centered-text-area { min-height: 80px; position: relative; } .uaf0392e7adcf6338cec382011bf5df60 , .uaf0392e7adcf6338cec382011bf5df60:hover , .uaf0392e7adcf6338cec382011bf5df60:visited , .uaf0392e7adcf6338cec382011bf5df60:active { border:0!important; } .uaf0392e7adcf6338cec382011bf5df60 .clearfix:after { content: ""; display: table; clear: both; } .uaf0392e7adcf6338cec382011bf5df60 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uaf0392e7adcf6338cec382011bf5df60:active , .uaf0392e7adcf6338cec382011bf5df60:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uaf0392e7adcf6338cec382011bf5df60 .centered-text-area { width: 100%; position: relative ; } .uaf0392e7adcf6338cec382011bf5df60 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uaf0392e7adcf6338cec382011bf5df60 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uaf0392e7adcf6338cec382011bf5df60 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uaf0392e7adcf6338cec382011bf5df60:hover .ctaButton { background-color: #34495E!important; } .uaf0392e7adcf6338cec382011bf5df60 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uaf0392e7adcf6338cec382011bf5df60 .uaf0392e7adcf6338cec382011bf5df60-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uaf0392e7adcf6338cec382011bf5df60:after { content: ""; display: block; clear: both; } READ: Discussing Jaws EssayBW is played by Scarlett Johansson, who I would say is a significant choice as she is known for being a very attractive woman who when appearing in films never needs to be saved by anyone and this representation is attractive to both men and women, especially when she is wearing a tight catsuit. The character BW would also be used by females as a way to identify themselves with this character and also as a way to socially interact with others to escape from their own personal relationships and admire the romantic relationship between BW and CA. This is a theory known as social and personal identity which is a key concept found by Blumler and Katz. More so, CA himself is a very attractive man who would appeal to females too different from Iron Man and other Marvel characters as he has a clean cut and his characteristics are more moral and he appears more like a gentlemen. Furthermore the film would also be of interest to adults who grew up reading the Marvel comics as it would be as if there childhood is being brought to life. After looking at the trailer (01:12-01:23) you notice that there is only moderate violence and the scenes are quick sharp action cuts as oppose to long bloody intense scenes which make it appropriate for this rating. For all these reasons I would say that classifying the film at a 12A is appropriate because it will be of interest of both male and female audiences of around 10 25. Bibliography: Short Film. Research